Headlines
Avenir
Black
- Sentence Case
- Kerning Optical
- Leading 90% font size
Avenir black is our leading font.
Brand Assets
Midnight Blue
R:6 G:6 B:16
C:77 M:71 Y:62 K:83
#060610
Azure Blue
R:62 G:104 B:255
C:76 M:62 Y:0 K:0
#3E68FF
Steel Blue
R:60 G:75 B:106
C:83 M:70 Y:37 K:21
#3C4B6A
Tech Teal
R:32 G:218 B:194
C:63 M:0 Y:36 K:0
#20DAC2
Mint Green
R:128 G:255 B:140
C:43 M:0 Y:67 K:0
#80FF8C
Light Grey
R:223 G:221 B:221
C:11 M:9 Y:9 K:0
#DFDDDD
SubHeadings
Avenir
Normal
- Sentence Case
- Kerning Optical
- Tracking 2
- Leading 120% font size
Avenir normal is our leading font.
Paragraphs
Avenir
Normal
- Sentence Case
- Kerning Optical
- Tracking 2
- Leading 120% font size
Avenir is our primary font, embodying both modernity and warmth. We use bold weights for titles and headings, ensuring clarity and professionalism in our design. For body copy and paragraphs, Avenir light provides a clean and readable experience, with Avenir Black used to highlight key points or phrases. The balance between geometric precision and humanist warmth makes it ideal for digital and print applications. Careful attention should be given to kerning, tracking, and leading for optimal presentation.
